Answered By: Jennifer Harris Last Updated: Aug 26, 2016 Views: 39
You can search for the company you are researching and then click on the "Industry Information" link in the Company record. This will take you to a page that contains links to industry reports and relevant SIC and NAICS codes. All the links are clickable and lead to more detailed basic industry information.
If you need more industry information and your professor has said to use Hoovers, you can use the Mergent Intellect platform which ties Hoovers (in a different view), Key Business Ratios, and First Research (detailed Industry Reports) together. The Mergent Intellect Platform is located under “M” in the A to Z Database List on the Shapiro Library homepage.
When the platform opens, you will see one search box at the top to search in. Under the search box you will see choices for "Company", "Executive", "Industry", and "New U.S. Business".
While you can select use the "Industry" put in an SIC or NAICS code to search, you may find that this search gives more information on sales in the industry.
It is best option may be to go further down on the page and choose "First Research" in the second row of the gray box. When you choose "First Research", you will be able to search for your SIC or NAICS code and get a full industry report with much more detail.
You may also want to consider:
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