Answered By: Jennifer Harris Last Updated: Oct 11, 2017 Views: 203
We have two versions of Hoovers: Hoovers Online and Mergent Intellect.
Hoovers Online (Now D&B Hoovers)
In the Desktop dashboard, select "Research Industries" and you can search by keyword or by Name or Code. Once you have identified your industry, the industry page will have information including top industry participants, geographic segmentation, industry news, market research reports, etc.
If you need more industry information and your professor has said to use Hoovers, you can use the Mergent Intellect platform which ties Hoovers (in a different view), Key Business Ratios, and First Research (detailed Industry Reports) together. The Mergent Intellect Platform is located under “M” in the A to Z Database List on the Shapiro Library homepage.
When the platform opens, you will see one search box at the top to search in. Under the search box you will see choices for "Company", "Executive", "Industry", and "New U.S. Business".
While you can select use the "Industry" put in an SIC or NAICS code to search, you may find that this search gives more information on sales in the industry.
It is best option may be to go further down on the page and choose "First Research" in the second row of the gray box. When you choose "First Research", you will be able to search for your SIC or NAICS code and get a full industry report with much more detail.
You may also want to consider:
Frequently Asked Questions (FAQs) are a self-serve option for users to search and find answers to their questions.
Use the search box above to type your question to search for an answer or browse existing FAQs by group, topic, etc.