Answered By: Elyse Wolf
Last Updated: Dec 18, 2017     Views: 31

You can find out how much a magazine charges for advertising by using the SRDS Media Services database.  You can access this information in SRDS Media Services by following these steps.

  1. Select A-Z Database List on the library homepage. under "Quick Links"
  2. Choose "S" from the alphabet
  3. Find SRDS Media Services on the list of databases available there.
  4. Click on “Consumer Magazine Media” in the navigation box on the left-hand side
  5. Search for a magazine title in the search box (e.g. “Time”) and clicking the Title Only option in the Search Options area.

    Screenshot of the SRDS Consumer Magazine search box

  6. Find the correct title in the results list and open the title’s page.
  7. Click on Rates & Policies.
    • The rate information is categorized in a variety of ways including if the advertisement is printed in black & white or color, the size of advertisement, and its placement within the magazine.

      Screenshot of the rates and policies page for Time magazine

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