Answered By: Elyse Wolf Last Updated: Apr 01, 2019 Views: 7
You can access market potential data in SRDS by following these steps:
- Select A-Z Database List on the library homepage. under "Quick Links"
- Choose "S" from the alphabet
- Find SRDS Media Services on the list of databases available there.
- Click “Log in” in the upper right-hand corner
- Click “Claritas 360” in the navigation bar
- You will then have to click the purple “Login to Claritas 360” button in the center of the screen.
- Once you are in Claritas 360, click the “Reports” box
- Click on “Segmentation Reports”
- Click on “Lifestyler Reports”
- Click on “Market Potential”
- Select “PRIZM Premier” and then hit next
- You have the option to search for a consumer behavior or browse by clicking on the blue arrow next to “Claritas Profiles”
Screenshot of what a search looks like:
- Screenshot of what browsing looks like:
- Select an Analysis Area using the options or by searching. Browsing is recommended because a county name can be in multiple states.
- Check to make sure all the profiles and analyses areas you would like to search are in the “User Selections” box.
- Click Next
- This page contains output options and click Submit after making your selections
- Click on “Go to my jobs” in the popup
- It may take a few minutes for your report to generate. When it is ready it will appear in the “My Jobs” area.
- To view your report, click on the blue report number.
- Click on “Report Output” to download your report.
- Click on the “Table View” tab.
- Example results
- Base Count: Number of people in the selected county in the database
- Base % Comp: The percentage of people in the county compared to all selected counties in the report.
- Estimated Users: Number of people engaged in the consumer behavior
- % Comp: Percentage of people engaged in the consumer behavior in the county compared to all selected counties in the report.
- Users/100 HHs: Number of people per 100 households in the county engaged in the consumer behavior.
- Market Potential Index: An index number indicating the intensity of the behavior within the county compared to all other counties in the database. 100 is average.
- For example Hillsborough County in NH has a Market Potential Index of 101 for people who drink Dr Pepper most frequently. This means that this county is 1 percentage point above average.
Frequently Asked Questions (FAQs) are a self-serve option for users to search and find answers to their questions.
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