FAQ: How do I find county-level income by age bracket in the library?

A variety of demographic data, including age by income, can be found through SRDS Media Planning Platform's Nielsen Segmentation & Market Solutions:

1. Select A-Z Database List on the library homepage under "Quick Links"
2. Choose "S" from the alphabet
3. Find SRDS Media Planning Platform on the list of databases available there.
4. Click “Log in” in the upper right-hand corner
5. Click “Claritas 360” in the navigation bar
6. You will then have to click the purple “Login to Claritas 360” button in the center of the screen.
7. Once you are in Claritas 360, click the “Reports” box
8. Click on “Standard Reports”
9. Click on “Demographic Reports”
10. Click on “Pop-Facts Household Income By Age of Householder.” You will be brought to a screen where you can select report options.
11. In the box with green folders, click on the blue arrow next to the “County (CTY)” folder, and then navigate through the sub-folders until you identify the county you are interested in.
    • If you click on the folder icon you will search all counties in the U.S.

      

12. Click on the county name to move it into the “User Selections” box, which will include it in your search.  
13. Next click the green “Submit” button at the bottom right of the screen.
14. Click on “Go to my jobs” in the pop-up that appears.
15. It may take a few minutes for your report to generate. When it is ready it will appear in the “My Jobs” area.
16. To view your report, click on the blue report number.
17. Click on “Report Output (format you selected)”
    • The report will include data drawn from the 2000 Census, 2016 estimates, and 2023 projections.
18. Please delete your report from the “My Jobs” area after you have downloaded it.