Last Updated: Jul 21, 2025 Views: 601

You can find out how much a magazine charges for advertising by using the SRDS Media Services database.  You can access this information in SRDS Media Services by following these steps.

  1. Select A-Z Database List on the library homepage under "Quick Links"
  2. Choose "S" from the alphabet
  3. Find SRDS Media Services on the list of databases available there.
  4. Click on “Print” in the navigation bar
  5. Select “Consumer Magazines”
  6. Search for a magazine title in the search box (e.g. “Time”) and find the correct result:

    SRDS search result

  7. Click on Rates & Policies.

    SRDS media profile showing rates and policies

    • The rate information is categorized in a variety of ways including if the advertisement is printed in black & white or color, the size of advertisement, and its placement within the magazine.

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