Answered By: Elyse Wolf
Last Updated: Apr 01, 2019     Views: 51

You can find out how much a magazine charges for advertising by using the SRDS Media Services database.  You can access this information in SRDS Media Services by following these steps.

  1. Select A-Z Database List on the library homepage under "Quick Links"
  2. Choose "S" from the alphabet
  3. Find SRDS Media Services on the list of databases available there.
  4. Click “Log in” in the upper right-hand corner
  5. Click on “Magazines” in the navigation bar
  6. Select “Consumer Magazines”
  7. Search for a magazine title in the search box (e.g. “Time”).

    Screenshot of the search area in SRDS.

  8. Find the correct title in the results list and open the title’s page.
  9. Click on Rates & Policies.

    Screenshot of rate information in SRDS

    • The rate information is categorized in a variety of ways including if the advertisement is printed in black & white or color, the size of advertisement, and its placement within the magazine.

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