FAQ: Where can I find out how much a newspaper charges for advertising?
You can find out how much a newspaper charges for advertising by using the SRDS Media Planning Platform This link opens in a new window database, using the following steps.
- Select A-Z Database List on the library homepage under "Quick Links"
- Choose "S" from the alphabet
- Find SRDS Media Planning Platform on the list of databases available there.
- Click on “Print” in the navigation bar
- Select “Newspapers, Reps & Press Associations”
- Search for a magazine title in the search box (e.g. “New Hampshire Union Leader”) and find the correct result:
- Click on Rates & Policies.
- The rate information is categorized in a variety of ways including the size of the advertisement if it is printed in black & white or color, the day of the week it runs, and its placement within the newspaper. Rates for pre-printed inserts may also be included.