Answered By: Elyse Wolf
Last Updated: Apr 01, 2019     Views: 46

You can find out how much a newspaper charges for advertising by using the SRDS Media Services database.  You can access this information in SRDS Media Services by following these steps.

  1. Select A-Z Database List on the library homepage. under "Quick Links"
  2. Choose "S" from the alphabet
  3. Find SRDS Media Services on the list of databases available there.
  4. Click “Log in” in the upper right-hand corner
  5. Click on “Newspaper” in the navigation bar
  6. Select “Newspapers, Reps & Press Associations”
  7. Search for a magazine title in the search box (e.g. “New Hampshire Union Leader”).

    Screenshot of the search box in SRDS.

  8. Find the correct title in the results list and open the title’s page.
  9. Click on Rates & Policies.

    Screenshot of Rate Information in SRDS

    • The rate information is categorized in a variety of ways including the size of the advertisement, if it is printed in black & white or color, the day of the week it runs, and its placement within the newspaper. Rates for pre-printed inserts may also be included.

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