FAQ: How do I access the Profile Ranking Index data in SRDS Media Services?

You can find profile ranking index by following these steps:

1. Select A-Z Database List on the library homepage under "Quick Links"
2. Choose "S" from the alphabet
3. Find SRDS Media Services on the list of databases available there.
4. Click “Log in” in the upper right-hand corner
5. Click “Claritas 360” in the navigation bar
6. You will then have to click the purple “Login to Claritas 360” button in the center of the screen.
7. Once you are in Claritas 360, click the “Reports” box
8. Click on “Segmentation Reports”
9. Click on “Profiler Reports”
10. Click on “Profile Ranking Index”
11. Click on “PRIZM premier”
12. Select Consumer Profile A You have the option to search for a consumer behavior or browse by clicking on the blue arrow next to “Claritas Profiles”

    ​Screenshot of what a search looks like:​

    

     

13. On the next page you will select other consumer behaviors to compare
14. Click Submit
15. Click on “Go to my jobs” in the popup
16.  It may take a few minutes for your report to generate. When it is ready it will appear in the “My Jobs” area.
17. To view your report, click on the blue report number.
18. Click on “Report Output” to download your report.
19. Click on the “Table View” tab.
20. For example, “Minutes spent traveling to work one way 30 - 59 minutes (A)” & Food products household used past 7 days (HHLD Candy"

    

    • Profile List information
      • Total profile count: The number of people or households in the database engaged in the selected behavior (e.g. traveling to work one way 30-59 minutes).
      • Total Base Count: Total people (this is denoted with an A) or households in the database.
      • Total Profile Users/100 HHs: Total people engage in the behavior per 100 households.
    • Consumer Behavior (Food products household used past 7 days…)
      • Count: Number of people who engage in both behaviors
        • Minutes spent traveling to work one way 30 - 59 minutes and people who ate candy in the past 7 days.
      • Users/100 HHs: Number of people who engage in both behaviors per 100 households
      • Index: The likelihood that a person who engages in one consumer behavior will engage in the comparison consumer behavior. 100 is average
        • People who spent 30-59 minutes traveling one way are 2% more likely than average to have used candy in the past seven days.
      • ROC: Measures the correlation between the comparison profile and selected profile.
        • The profile for using candy correlates more highly with people who spent less than 10 minutes traveling to work one way. 1 is the highest ROC and -1 is the lowest.

For help interpreting results check out the Interpretation guide by SRDS.