FAQ: How do you run a sample report in Advertising Insights (Vivvix)?

Advertising Insights (Vivvix), formerly Ad$pender, is located under letter A of our A-Z Database list. In this sample report, we want to find out the total amount of advertising dollars spent by McDonald’s each year from 2020-2024.

1. From the menu on the left side, click on "Explore" and then "Create New Report":

   

2. Start with the Layout tab and choose one option under "Sort" on the left side. You will need to choose at least one "Sort" option in order to run the report. In this example, we will check the box for "Brand."
   
3. Go to the "Media/Markets" tab and use the checkboxes to select all media types and all markets (or just the ones you want individually).

   

4. Go to the "Brands/Categories" tab and search for the company name McDonalds (no punctuation). Click the Search button and you will see McDonalds Corp in the list, identified as the parent company. Check the box for McDonalds Corp and click the "Add" button at the bottom.

   

5. Go to the Time Periods tab and enter the desired date range (in this example, 1/1/2020 to 12/31/2024) and click the plus sign to add the time period to the report. You will see the time period successfully added in the box on the right side.

   

6. You can view the Summary tabs to ensure that you have everything added. When ready, click the "Run" button in the upper right corner of the report builder.
   

7. Your report will run in the background. Click on "Explore" in the left navigation menu and look under "Recent Results" to see it. When completed, you can use the download options on the right under "Actions" to download the report as a PDF or Excel file.
   

If you have any questions running reports in Advertising Insights (Vivvix), please reach out to the library's Research Support team using the email or 24/7 library chat options in the upper right corner of the library home page.