FAQ: Where can I access, and how do I use, RKMA Market Research Handbooks?

Accessing RKMA Market Research Handbooks

You can access RKMA Market Research Handbooks This link opens in a new window by following these steps:

1. Select A-Z Database List on the library homepage under "Quick Links"
2. Choose "R" from the alphabet
3. Find "RKMA Market Research Handbooks" on the list of databases available there.

Using RKMA Market Research Handbooks

Step-by-Step

1. Click on the link of the ebook title that you would like to view. Please note that you will only see the 2024 ebooks. If you are looking for an older edition, scroll down and look for "click here to view archived titles."
2. Once the ebook is open, skim the Table of Contents to see what information is available. Use CTRL+F to search within the ebook for the term you need or the page number you want to jump to. For example, you could search for Boomers if you are conducting research on Baby Boomers.