Answered By: Jennifer Harris
Last Updated: Nov 16, 2020     Views: 155

Below are the library's consumer research databases. They provide a mix of demographic and psychographic information:

  • Mintel - Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. For example, review the Chocolate Confectionary report for MKT-205. 

  • Euromonitor Passport - Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. 

  • SRDS (Claritas 360) - Provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). These FAQs provide help with setting up the reports. 

  • Statista - Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. Offers consumer reports by industry and company. 

  • RKMA Market Research Handbooks - Shapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel We also have the Consumer Behavior 2021-2022 handbook. 

In addition to the above databases, also try searching our business article databases for your product AND target market:

For additional assistance, please contact us through chat (24/7), email at ask@snhu.libanswers.com, or phone at 844.684.0456 (toll free). 

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