FAQ: How do I find target market information for my product in the Shapiro Library?

Consumer Research Databases

We have several consumer research databases that provide a mix of demographic and psychographic information.

• Mintel - Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
• Euromonitor Passport - Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
• Statista - Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. Offers consumer reports by industry and company.
• RKMA Market Research Handbooks - Shapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel

For more information, check out the Library Resources for Demographic Data on our Demographics & Statistics guide.

Business Databases

In addition to the above databases, also try searching our business article databases for your product.

• ABI/INFORM Collection – ProQuest
• Business Source Ultimate - EBSCO

Additional Resources

Finally, these sites are recommended if you are working on a target market demographic profile:

• ESRI This link opens in a new window (ESRI Tapestry Segmentation Reports - please note that there is no library access to the Tapestry platform other than to these reports.)
• Mintel (Once you agree to the terms and conditions, look for the search box on the left side near the middle of the screen and try a search for “Marketing to Gen Z This link opens in a new window” or “Marketing to Baby Boomers This link opens in a new window.”)
• WGSN (Look for the Insight link on the top left and then click the Generations link to look at the various reports on the different generations.)

  

For further help, please contact the library through chat (24/7) or email at ask@snhu.libanswers.com.